Job# 3693137
A growing independent media company is seeking a sales-driven, entrepreneurial General Manager to lead revenue growth across digital advertising and traditional linear television. This hands-on leadership role will lead the team with a primary focus on developing new business, expanding advertiser relationships, and maximizing revenue across both platforms.
This Northeast market is a strong, established media market with a loyal audience, a solid business community, and a regional reach that extends well beyond the city itself. As the economic and cultural hub, it offers access to a diverse mix of local and regional advertisers, from healthcare, education, and financial services to automotive, retail, and tourism. With a strong local identity, passionate sports following, and a manageable market size, it offers media professionals the opportunity to build meaningful client relationships, make a measurable impact, and grow revenue across both traditional and digital platforms.
The ideal candidate is a results-oriented sales leader who can balance the strength of traditional television with the growth potential of digital advertising. The successful candidate will bring a strategic mindset, a hands-on approach to team development, and a proven ability to generate revenue and build lasting advertiser partnerships.
Key Responsibilities
Revenue & Sales Leadership
- Develop and execute strategies to grow digital advertising and linear television revenue.
- Drive new business development, expand existing accounts, and identify opportunities to increase advertiser investment.
- Lead the development of integrated advertising solutions that combine broadcast reach with digital marketing capabilities.
- Establish sales goals, monitor performance, and hold the team accountable for revenue and profitability targets.
- Coach sellers on prospecting, consultative selling, presentations, and account development while personally engaging in key sales opportunities.
Team & Business Management
- Lead, motivate, and develop the team, fostering a culture of accountability, collaboration, and performance.
- Oversee budgeting, forecasting, financial performance, and expense management.
- Partner with station departments to align resources and support revenue opportunities.
- Recruit and develop talent while identifying ways to improve sales productivity and overall business performance.
Market & Client Relationships
- Build relationships with local and regional advertisers, agencies, and business leaders.
- Stay informed on market trends, competitive activity, and advertiser needs to identify new growth opportunities.
- Represent the station in the community and strengthen its position as a trusted advertising partner.
Qualifications
- Proven success as a broadcast sales manager with 5+ years of TV management experience.
- Demonstrated ability to grow both digital and linear advertising revenue.
- Entrepreneurial mindset, hands-on leadership style, and strong communication skills.
- Experience leading and developing a sales team with accountability for revenue goals.
- Strong business development, negotiation, and client relationship skills.
- Understanding of integrated advertising solutions and the evolving media landscape.
- Financial acumen, including budgeting, forecasting, and profitability management.
- Proficiency with OSI and Comscore is a plus
Please reach out in confidence to Megan Wojtkowiak, megan@mediastaffingnetwork.com.
EOE
