Job#3644134
Lead the Rebuild. Transform the Culture. Drive Revenue.
An independently owned 3-station radio group is seeking an energetic, relationship-driven Selling General Manager to lead the transformation of its sales organization in one of the country’s premiere coastal communities. This is a unique opportunity for a proven sales leader who thrives on rebuilding teams, creating a culture of accountability, and driving sustainable revenue growth while remaining actively engaged in the business.
The stations have a long-standing presence in the community and are poised for their next chapter. While ownership is deeply focused on delivering outstanding local programming, the Selling General Manager will take the lead on rebuilding the revenue side of the business by recruiting top talent, developing the existing team, and implementing a sales strategy that produces measurable results.
This is a true player-coach role. The successful candidate will lead by example, maintain key client relationships, be visible throughout the community, and inspire the sales team through coaching, mentorship, and accountability. In a market like this, relationships matter, reputation matters, and community involvement matters.
Offering a competitive base salary plus an attractive bonus opportunity, this position is ideal for an experienced Sales Manager, General Sales Manager, Digital Sales Manager ready to take the next step into leadership.
Key Responsibilities
- Lead all revenue-generating activities for the stations through personal selling, sales leadership, and strategic planning.
- Maintain and grow a portfolio of key accounts while coaching the sales team to exceed revenue goals.
- Recruit, hire, train, coach, and retain a high-performing sales team.
- Build a positive, accountable, and performance-driven sales culture.
- Provide ongoing coaching through one-on-one meetings, sales training, ride-alongs, and regular performance feedback.
- Motivate and inspire Account Executives to consistently exceed new business and revenue goals.
- Develop and execute strategies to grow revenue across broadcast, digital, sponsorship, and event platforms.
- Build a healthy sales pipeline and hold the team accountable to prospecting activity, client engagement, and revenue objectives.
- Partner with ownership to develop and execute long-term growth strategies while allowing programming to remain focused on delivering exceptional local content.
- Maintain a visible presence in the community and cultivate strong relationships with local businesses, civic organizations, and decision-makers.
- Monitor sales performance, identify opportunities for improvement, and implement best practices that drive results.
Qualifications
- Proven success in media sales leadership or as a top-performing seller ready to step into a management role.
- Demonstrated ability to recruit, train, mentor, and develop successful sales professionals.
- A passion for coaching, motivating, and creating a winning team culture.
- Strong leadership skills with the ability to inspire confidence, create accountability, and lead organizational change.
- Track record of driving new business and growing revenue.
- Experience selling integrated marketing solutions, including broadcast and digital advertising.
- Excellent communication, presentation, and relationship-building skills.
- Entrepreneurial, self-motivated, and energized by the opportunity to make a meaningful impact in a locally owned organization.
Why this opportunity?
This is more than a Selling General Manager position; it’s an opportunity to make a lasting impact. The successful candidate will have the autonomy to rebuild the sales organization, shape the culture, recruit the next generation of sales talent, and restore revenue growth while partnering with an owner whose expertise and passion lie in programming.
For the right leader, this role offers the chance to leave a legacy by building a winning team, strengthening community relationships, and helping local businesses thrive through the power of local radio.
EOE. Please reach out in confidence to Megan Wojtkowiak, megan@mediastaffingnetwork.com
