TV Small Mkt. Digital Sales Manager

Management|   Midwest

#2226

A nationwide TV group is seeking an experienced and innovative Digital Sales Manager.  The DSM is responsible for generating and growing digital marketing revenue.  The ideal candidate should have a proven track record in exceeding digital sales revenue goals.   The DSM will be the market’s expert on digital services and will work both independently and in conjunction with our established sales team, to achieve budgeted revenue goals in the digital marketing services area. The Digital Sales Manager will achieve these responsibilities by professionally and effectively selling our suite of digital marketing services/products (including our station’s broadcast news website, mobile platform, targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.  The DSM will report directly to the General Sales Manager.

This Midwest market and region offers great lifestyle opportunities, minor league sports and a very affordable cost of living.

Position Responsibilities:

  • Accountable for our digital revenue performance
  • Expert knowledge of all digital sales and marketing
  • Attend sales calls with existing sales staff to develop new accounts and grow existing accounts
  • Be an effective educator and ambassador both internally and externally on the benefits of digital marketing
  • Conduct educational forums and/or seminars for clients
  • Effective closer

Required Qualifications:

  • 3+ years of digital marketing or media sales preferred
  • Significant knowledge of the local digital marketing services product offering and its effective use for clients
  • Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
  • Effective communication and client presentation skills
  • Ability to interact with high-level decision makers
  • Ability to execute in an organization through collaboration and a consultative process
  • Excellent follow-up, strong organizational skills and attention to detail
  • Proven ability to meet and exceed sales goals
  • Up to date on latest trends in digital marketing service industry
  • Resourceful, self-motivated and a skillful multi-tasker
  • Ability to manage account receivables for your book of business
  • Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems
  • Education: BA or BS in Business, Marketing, Advertising or Communications preferred

 

Interested parties, send resume in confidence to Kate Glenn, kate@mediastaffingnetwork.com

 

EOE