Interviewing Tips and Sample Questions


When interviewing, have a plan: know if the candidate came to you or was recruited as they need different styles of interviewing!

  • Before the interview, make a list of questions* to ask the interviewee that are relevant to the job opening. Your goal is to determine what a person has actually accomplished in their previous work experience and see if it is a match. Keep in mind, resumes are a quick snap shot of an individual’s background; therefore, develop probing questions for information that is not covered on the resume.
  • Always ask open-ended questions to get more detailed answers
  • Interview in a place where you won’t be interrupted, turn off all phones and give attention to interviewee
  • Make sure that all participants are in accordance and on the same page – miscommunication and disorganization can work against a company when hiring


Beware! This is a litigious society that we live in and you can not be too careful! STAY AWAY FROM ANY QUESTION THAT DOES NOT HAVE TO DO WITH THE JOB! As innocent as these sound, do not ask the following:

  • You and I graduated from the same school, what years were you there?
  • Your accent sounds like you are from the south, did you grow up there?
  • I notice you have a wedding ring on; do you have children (yet)?
  • O’Reilly? I suppose you will want St. Patrick’s Day off?
  • What do you like to do in your spare time?
  • Do you have a car?

Below are some sample lines of questioning pertinent to advertising sales:

  • Tell me about your hardest sale
  • Where did the lead come from?
  • What made the sale difficult?
  • Describe the promotions you put together and how they were created?
  • How did you present the concept to the client?
  • What was the outcome of the project?
  • Did the client buy additional programs from you after the initial sale?
  • On your resume, it states that you wrote $1 Million in new business, over what period of time did you sell it?
  • Describe your experience in selling non-traditional media?
  • Were your sales primarily through an ad agency or direct with the client?
  • How many clients did you sell new business packages?
  • How did you find these new clients?
  • Did you sell straight packages or were they inclusive of promotion? If so, can you describe the promotions you put together and how they were created.
  • Of your last X jobs, which was your favorite and which did you least like?
  • Describe why your best one was the best one. Why did you leave there?
  • Describe what made your worst one so bad.
  • We all have had to deal with irate clients in our line of business, give me an example of your worst story.
  • Why was the client so angry?
  • How did you react?
  • Was the client satisfied?
  • Did they work with you after that?
  • What could have been done differently?
  • What questions do you have about our company?
  • Are you under any non-compete or contracts?
  • What do you think would be the challenges you would face here?
  • What kind of management allows you to thrive to your highest potential?