For those of you that are 50+, are you frustrated when looking for a job? Do hiring managers ignore you or stop returning your calls when they see your work history? Or are you a manager that feels anyone over 50 can’t sell or be on-air anymore?

In media, we have a huge number of age 50+ employees. When the US set 65 as retirement age, people were not living as long, didn’t have the health resources that are now available to enable people to live longer and be as productive later in life as in their early years. In reality, a more seasoned seller will know more techniques, have more contacts and offer employers a more reliable, loyal worker.

What can you do?

As an employer, you should consider every prospective applicant. We continue to have very low unemployment and in smaller markets, you need to keep an active staff in place to meet your revenue goals. Instead of fretting that someone over 50 may only be able to work for a few more years, get over it. The younger generations are predicted to change jobs every two to three years so isn’t it better to have someone with experience during that time period?

As an employee, looking for a new job or to stay on at your current position, continue to be on top of your game. Don’t shy away from learning new software, digital products or services. Prove that you have stayed knowledgeable about new trends and how you have mastered selling them. Share examples of how you have utilized and helped grow business.

Do you live in a climate where you get sick of winter? Perhaps you can handle your job with some flexibility to get away more or work on a part-time basis. All things are possible now with software and computers!

If you are in the mode for retirement and considering taking your social security at the first opportunity, you may want to reconsider. Putting it off a few more years will allow you to earn more compensation not to mention receiving a higher payout. Check with a CPA so you can make an educated decision.

Advice to both employees and employers, don’t give up. Older workers can bring a lot to the workplace if you know what to look for and how to keep them engaged.