Sample Job Profile - Traffic Director

The Traffic Director in broadcasting is responsible for entering advertiser contracts and preparing daily commercial logs for station(s). The Traffic Director is the daily link between the sales department and programming department; keeping up-to-date commercial time availability.

Listed below are the duties, skills and experience that may be required (but not limited to) for a Traffic Director:

Duties

• Managing commercial inventory
• Reconciling commercial logs
• Coordinating commercial production and media rotation

Skills

• Strong organizational skills
• High degree of accuracy
• Ability to work in a face-paced team environment

Experience

• Prior traffic experience a plus
• Working knowledge of Marketing or CBSI/Wickes traffic system a plus

Education

• Bachelor’s Degree in Radio/Television