Each media has different skills and needs for an entry level sales person. Most entry level jobs in radio sales are at local stations.

First and foremost, understand what a radio sales person does, what the boss expects, how they are paid and what the growth opportunity is for the position.

Each station and company should have a job description of exactly what skills they need for their own open position.

Currently, most entry level sellers join a sales staff under a ‘grace period’ where their commission is guaranteed. (These jobs can be 100% commission or a base plus commission, definitely incentive driven!) The responsibility is to target contacts at potential advertisers, to probe on how advertising can help their business, to educate them on why they should utilize radio and the station which you represent. The job includes cold calling, probing, creating solutions and closing. Selling can include numbers on both a quantitative and qualitative basis. Often a client will require a sample commercial and/or a promotional event before choosing whether to buy a schedule on your station. Today, radio sellers also package specials, events and their website to close the deal.