Words of Wisdom with Ivan Braiker

Name: Ivan Braiker

Current Title: CEO

Company: Hipcricket

How long with Company: 7 years

How long have you been in the media industry? 37 years

Why did you choose a career in media? It chose me.

How did you get your first job in media? General Manager of CBS TV station offered me an AE job just out of college. Was not a target career

What are some of the biggest challenges you have experienced in your career? Learning to embrace the changes, all just a part of the media industry. The better one can adapt the faster one can move through the business.

What was your favorite job and why? I have had so many truly wonderful ones it would be impossible to have one. Heading up the radio division at Belo was a fabulous opportunity, Co-founding an being president of Satellite Music Network was the start of the technology addition for me. Building Olympic broadcasting, and New Northwest were also dream positions. Although all that being said, I am absolutely in love with Hipcricket, it is been a real education in building a new technology business and industry at a time that change is happening hourly!

What words of wisdom would you share with others about a career in media?
Keep an eye on the horizon, embrace chance, there is opportunity when you do. Think of how new technology can be valuable to whatever you do. There may be a new company waiting for your idea!